Buff Protein Ketchup & Mustard

Over the spring someone reached out with a crazy idea, a protein based ketchup and mustard so you can feel good eating badly. The idea was to make it bold and impactful to invoke a strong gym like feel while keeping it fun and silly, “the sorta thing you’d only see in the 90’s”. I took that and turned it up with bold impactful colors and a logo that screams gym bro, ketchup and mustard gym rat. This is an exploration of logo usage, color, social posts and package design for their very first line of “BUFF Sauces”.