Luceo Logo and Brand Indentity

Luceo is a brand new practice focusing on Therapy and Psychiatry and aim to be the guiding light for their patients’ journey forward. I was approached to help build their brand from the bottom up including logo design, a full brand identity and social and web templates.

Work
Logo, Branding, Art Direction, Illustration, Design, System Creation, Social Templates

Year
2025

Creating the Luceo logo

Luceo is latin for guiding light and and as a budding therapy practice they really needed something to push that idea. After meeting with the team, I took some keywords and built something they not only can be proud of but is a cohesive bright, guiding and knowledgeable, something you can put your trust in as a possible patient.